Monday, 29 December 2008
Progress of our Thriller
Now, instead of having a large cast with around 6 actors, we are only having two, one boy and one girl. We are still including a chase scene, but it shall be circled around a block of flats instead. We are also going to focus more on artistic style with more focused shots, and are going to use the feature of a voice over, so we don't have to focus so much on the chase scene. Therefore this will create more mystery.
Monday, 8 December 2008
Millers Crossing (1990)
The style of the film is quite "gangster" as the actors play the role of American Gangsters, which almost reminds you of the Mafia in Godfather. The beginning scenes have a fantastic Mise-en-scene and are full of thriller signifies such as slattered blinds and a electric fan. The colours of the Mise-en-scene are also quite dark and dingy, which almost portray a feeling of a thriller. There are also many gruesome scenes which obviously are typical of a thriller, yet at the same time scenes are quite stylish, with quite calming music in the background. This is typical of a Coen brothers film as well, as there always made with class and well thought about story lines.
The guys in the film are also quite tough which you always find with a thriller film, however the female lead in this film isn't actually portrayed as being vulnerable, yet quite strong as she stands up for herself against the main guy lead. This is quite surprising as you normally find the female leads relying on the guy to rescue them. Although every single time you see her, she's always filmed within quite a personal place for a women. For example, at one point there's a scene where the she's filmed being invaded in the girls toilets by the main guy, and another one where she's filmed while she's in her dressing gown and underwear. Although, at the same time in these scenes she's always strong and stands up for herself. This isn't very typical of thrillers, and is therefore quite unusual.
There are plenty of varied shots used throughout this film. For instance, they used shallow focus, where one of the male protagonist is in focus, where-as the background is out of focus. This is quite effective, and therefore adds to the films style and authenticity. There are also plenty of zoomed in close-ups, longs shots and medium shots. However, in this film there are also a range of simple shots, for example there's a simple shot of one of the male protagonist hat falling upon the ground. Although the shot looks fairly easy to film, in reality this was probably quite hard to achieve, and it looks very effective and adds the films "class." Overall, Millers Crossing is a stylish film and every character you notice is dressed in glamorous clothes, and during the film there's the symbol of the expensive looking cars and the powerful men smoking. In every shot, the mise-en-scene is stylish and typical of the era that the film is meant to be shot in. For example, the colours of the room are rich such as dark browns and deep reds which are connoting danger, love and passion, and during scenes in which violence is happening, the men always seem to keep calm.
Wednesday, 3 December 2008
Why does Britain need a Film Industry?
- Actors/Actresses
- Directors
- Produces
- Camera Crew
- Builders
- Costume Designers
- Script Writers
- Marketers
- Hair dresses
- Make-up Artists
Without these type of job offerings, the employment rate would most likely double. Having British films made is also great for our tourist industry, as British films have a tendency to show of our true culture, instead of having the Americans perspective of England, which basically includes showing of the posh parts of London and having us speak in posh accents. However, British films such as "This Is England," actually show of our city and rural settings and what life was like for British, working class people. Where-as not many films actually show of our culture. Therefore, British films put our Country on the map.
We also gain Britain's political views, as if we simply just had American films being made, all we ever see is the Americans way of ruling this world, yet we never view the British government. Therefore, people all over the world will be more aware of how we rule this country and our political history. We also have a British film industry to show of our talents! Most people believe all the best Actors/Actresses/Directors are American, simply because that's all they see in films, yet in fact some of the most talented directors and Actors are British. However, if we don't have British films showing this then they would permanently stay hidden.
Tuesday, 2 December 2008
No Country for Old Men (2007)
Monday, 1 December 2008
The Themes of our Thriller
The style of our film is that it is a modern, British and is of a gangsta genre. This is because we wanted our gangs to reflect similarities to the "Mafia," and the role of gangstas suited the genre. Therefore, our Sub genre is action thriller.
The influences of our film is "Layer Cake, 2004" and "Essex Boys, 2000." Layer Cake has held an influence over our film because of there use of plot line (drug use) and the dynamic chase scene they use which really grabs the audiences attention, which is what we wanted to achieve for our own film. Essex Boys influenced us by the gangs, as there typically British which will hopefully come across in our film.
Overall, we shall be analysing plenty of films which involve various chase scenes, so we can base that in our own thriller film. However, we shall not be focusing on American films as they tend to be to over exaggerated, and we want our film to give of a British character.
Monday, 24 November 2008
Rules and Different Shot Types
A basic film editing guideline. It basically states that two characters in the same scene should have the same left/right relationship to each other. There's an "imaginary" line which can't be crossed, however if the camera does pass the line it is called "crossing the line." A new shot from the other side is called a Reverse Angle.
Shot reverse shot:
A film technique when one character is shown looking at another character, and then the other character is shown looking "back." Basically alternating shots.
Match-on-action: When action shown in the first shot is repeated in some fashion in the second shot.
Wednesday, 12 November 2008
Location Scouting
For the meeting between the two gangs in the deserted park, this will be filmed at night time. We chose Eaton park because we can film at nighttime and it has a circular building (shown on the photo) which can be used to create a claustrophobic atmosphere, and it's a spacious area. The tree's and columns surrounding the building will help create shadows and darkness which will create a sense of mystery and a convey a feeling of a thriller film. The scenery surrounding the building is also quite symmetrical, which helps give our film more style and authenticity.
Lucy's House (Living Room):
For the flash back scenes of Rex's wife talking to him on the phone. We chose this location because it is a good homely setting, perfect for a home call scene. Also, we do not need permission to film there, and it is easy to get to. The wall paper in the background also quite suits the theme of a thriller, as the colour of the deep red connotes mystery and love. The wall paper is also stylish, and the colours blend in together.
St. Benedict's Street:
For the chase scene between the two gangs at the end and beginning of thriller film. We chose this location because it is an urban setting, but not as busy as the city centre so you wont have people ruing the shots by walking into them. The buildings there such as the pub photograph appear seedy and therefore create a feeling of underbelly of the city. Also, there are alleyways leading off from the street, we can get shots using vanishing points, and we can use alleys in the chase scene to create claustrophobia.
Our Script for Thriller
Ricky: (To Charlie) What's gone wrong eh? We need to sort this out.
Charlie: I don't know, it's not my problem, I thought you were the one in charge of this.
Matt: Look, there's no use fighting, we just want the money.
Lil' Bob: Just let Rex sort this one out.
(Car pulls up, Rex arrives)
Rex: What the bleedin' hell have you done? (Rex uses violence) I'm going to make you all pay for this; you've blown the whole deal.
(Phone rings, Rex leaves)
Possible scene, phone call.
Kate: Where the hell are you Jimmy? You were meant to be gome hours ago, I thought you were at a business meeting.
Rex: Sorry babe, things look to have gone wrong.
Kate: Well, you'd better hurry up, I don't like waiting.
(Kate hangs up)
Shooting Schedule for Thriller
Within these scenes we shall be filming the meeting between the two gangs and the phone conversation between Rex and his wife. It will most likely take us around an hour to shoot each session. We planned to shoot at this time to get the right night setting, as we want to film when it is darker to give of a sense of mystery.
Every Sunday Morning - To shoot chase scene, will again take about 3 sessions to shoot. Will be filmed at around 7.00am
Within these sessions we will shoot the chase between the two gangs, which will involve plenty of action and fast paced editing shots. We planned to film at this time to get the early light, therefore you will be able to see plenty of action happening.
Possibly Thursday Evenings if necessary, this will be in case we don't get all the filming done for the gang scene, and in the evening so we get the same tone of darkness.
Monday, 10 November 2008
Character Profiles
The reason why we have the main character Rex leading a double life, is because it enables us to create and induce mystery into the thriller, which will allow to explore the theme of lies and characters decieving eachother. Therefore, we gain even more ideas about what the thriller genre is about.
My Final Perfume Advertisement
Originally, this perfume advert was meant to turn out differently. For example, the typography “Simplicity” was meant to be of both different style and font colour. For instance, it was meant to be of the faintest colour blue transparent against the background, and then it was meant to be positioned on the top. Then the perfume bottle is meant to be on the right hand side. However, I couldn't change these factors as the layers on Photoshop didn’t save properly so I was unable to change this factor. But the angle of the bottle would be at the audiences eye level, so it's clear what to look out for when buying the perfume advert. It would also of been a close-up shot. The typography at the top would be at a low angle, to make it seem more powerful, but the style of the writing would also have a "melting" effect, to make it appear to be seeping into the background.
The demographic classification of this perfume advert is for B’s, and the social value group is probably "Strivers" as social climbing is probably important to these types of stereotypical women, yet at the same time holding onto traditional values is
important. The reason why this is clearly important for people who will be attracted to this type of perfume is that my advert is a reference to the traditional love within the film “The Notebook.” This is a reference to “The Notebook,” because the scene with the buildings and trees give a very traditional value to the bottle. The symbol of the trees and the colour of the leafs also give of a feeling of winter and autumn.
Thursday, 6 November 2008
Props for our Thriller Production
· Suits for the men to wear , such as dark colours like black to connote feeling of mystery and it fits in with the night scene at the park. Wearing suits is also typical of the thriller genre. We also want the dark colours to fit in with the night scene and blend in so the men don't stand out,
· Cigarettes to be used as a thriller signifier. (Mainly for Rex, for the panning shot when he is shown stubbing the cigarette on the ground. This is a known key thriller signifier, and it gives us the ability to use panning up shot along the male protagonist body.
· Guns (fake) to be used in the chase scene, as a gun is what is used to kill one of the members of the gang "Ecstasy." This will create a cliff hanger at the end of our introduction, and create a more tense atmosphere.
· Fan for in the house scene as it is also a known thriller signifier.
· Wife to be wearing stylish clothes. Red to connote danger and passion, and also to add to her sexuality. Wearing red clothes also connotes love, and the wife will also be wearing red lipstick to match, to add to the affect of her persona.
· Binoculars for the beginning shot, so it looks more mysterious and it uses special effects, making the scene looking more technical.
· Dark glasses to show authority and is again typical of a thriller film.
Wednesday, 5 November 2008
Synopsis of Thriller Film
The next shot will start of with a Pan, moving from a high angle to a low angle. As a thriller Signifier, you see a man stubbing out a cigarette at his feet as the camera zooms up and then out to view all the men in the “meeting,” which will be around 5 altogether. The music will continue on playing, but will be quietened down in parts so you can hear the dialogue. The whole scene in the park will include plenty of mystery being created. For instance, the storyline is that the men are discussing a drug deal which is illegal which is why there meeting in a park at nigh time. They’ll be plenty of conflict between the men as they get angry and frustrated at each other. For example, they’ll use threats and violence toward everyone. Different men will also be shown arriving and driving away at the scene in cars, which is another thriller signifier. Also, within the meeting, mystery will be created as one of the guys will receive a phone call from who we learn is his wife. His wife doesn’t know what he’s involved in and thinks he’s at work at a normal business meeting, so it’s clear that he’s lying. The wife also calls him a different name from what everyone else calls him. During this shot the music will stop, then re-start again. They’ll be flash back shots of the wife sitting alone at home. The scene will then suddenly flash back to the beginning shot of the same street and the audience get to witness the chase between the men which will be filmed in the city. Overall, the film will include plenty of action and create mystery as we’re left with a lot of un-answered questions.
The actual film synopsis is that there are actually two gangs with three men in each. One is called “Speed,” and one is called “Ecstasy.” (Purposely named after drugs.) The two gangs join together though to arrange a major drug deal involving heroine, but the gang “Speed” goes behind “Ecstasy’s” back and gets the drugs without them, which is why there’s a chase scene between the two gangs, in which one of members of “Speed,” gets shot. The main leader of Speed is called Rex and is the husband of the wife who calls him during the meeting in the park. However, she calls him a different name “Jimmy” because it turns out that Rex is leading a double life and told his wife a fake name and identity, so she can’t find out who he really is. The film also involves Rex having another girlfriend. So overall there are two different storylines going on. The film ends with Speed actually killing all the members of Ecstasy in order to keep the drugs for themselves so they can sell them for money, but the film also ends in a cliff hanger with Rex being shown at gunpoint by a person who isn’t identified. Perhaps it was his wife? Or a member of Ecstasy who they thought they killed, but actually turned out to be alive?
Meetings Schedule for Thriller Film
Week 1 –
Monday – Period 2
Wednesday – Period 2
Thursday – Period 3
Friday – Period 3
Week 2 –
Monday – Period 5
Thursday – Period 3
Thursday - Period 5
We have planned these meeting schedules during school time so it is easy for me and Nena to get together and discuss where we are going to film our thriller, and what we are going to film. During these meetings we are planning to discuss details of our thriller such as what props we are going to use, who we shall gain for our cast, and most importantly our script.
Saturday, 1 November 2008
Film Noir - The Blue Dahlia (1946)
I overall found the film very interesting, and the plot basically revolves around the death of a woman named Helen. Before Helen's death she admits that alcoholism caused the death of hers and a guy named George's son.
Within the opening credits, the mise-en-scene is black, with simple white typography for the credits. This has an almost classic effect, and obviously relates to the Noir black and white colouring.
The shot used is a simple mid-shot of the writing. Within the opening scenes there's a great close-up shot of a sign saying "Hollywood," which is a reference to the Hollywood movie scene, and signifies richness and fame. We soon gather throughout the story that most of the characters are actually rich themselves, and we can tell this from the there dress code, which is mostly very formal and glamorous wear. Also, there are classic symbols such as both genders drinking and smoking which shows of how much money they have. There's also a scene which involves a dinner party, which again indicates the type of rich life style they have. Therefore, this gives the film a very classic effect. The men and women are also very stereotypical of there genders, as the men are always seen drinking, smoking and very masculine. The women are also perceived as sex symbols, and yet almost innocent at the same time. For instance, there always shown dressed in expensive dresses and speaking in a propper manor, yet there never shown as being in charge. It's a very true picture of how life was among the rich in the 1940's.
There are also plenty of thriller signifiers used, such as there are plenty of scenes shot in the rain, which is a well known thriller signifier, as it gives of a sense of mystery. The music played throughout is also quite jazzy, and probably was the type of music people liked to listen to in the 1940's. Also, there's one scene which involves a window being blown open by the wind at night time, which connotes mystery and intensity. The types of shots used mainly involve plenty of mid-shots, especially really effective ones of people being shot while driving cars, as you can see the background moving behind them. This also allows you to see there facial expressions clearly and whats happening within the scene. There's also a nice over the head shots of the city behind them, which gives the film style and poise.
Overall, a very well made film by Raymond Chandler, which keeps you engaged with the film throughout.
Sunday, 26 October 2008
Initial Idea's for our Thriller Production
We have decided that so far, our main basic idea for the film is that we want to start of with something exciting happening. Therefore we are going to start of with a beginning of a chase scene. For example we will start of with a long shot of a street with jazzy music starting to play, and then suddenly across the screen they’ll be a group of about five guys chasing each other with sounds of gun shots. The music will grow really loud and continue on, then all a sudden the screen will flash back in time to a gathering of men in a deserted park at night time. This will create mystery within the film as it will keep the audience guessing. Within the park scene we’ll start of with a pan shot moving from high angle to low angle of one of the main guys. Then the camera angle will zoom out so we can see all the other guys in the groups. Thriller signifiers will include the men smoking cigars, and props such as guns. Within the meeting park, the jazzy music will grow quieter at points so you can hear some of the dialogue, so it will come apparent to the audience that the men are discussing some sort of drug/business deal, and the whole shot will be made exciting with increasing tension between the guys with them getting angry at each other. Another twist which we might include in the film is that in the gathering, one of the guys phone will ring and the audience learn that it’s his wife. It also becomes clear that the wife thinks her husband is in a normal business meeting at work, and what becomes apparent is hat his wife calls the guy a different name from what all the other men call him. During this part of the thriller introduction the music will stop, then suddenly start up again. This again creates mystery. There will also be flash back shots of the wife sitting at home. Finally, the end will involve the camera shot suddenly going back to same street where the chase began, and we get to see some of the chase between all five men.
Films which have influenced our group are Layer Cake because of the action involved in it. Another film which has influenced us is Mr and Mrs Smith because the two main characters in it are man and wife, and lies and deception are used within the film. We are also gaining ideas about what type of camera shots to use especially from Layer Cake. So we are defiantly trying to achieve making an action thriller, which also has a modern style.
Overall, we are trying to achieve making an exciting beginning of a thriller film which will immediately capture the audience’s attention. We mainly want to explore what type of work goes into producing an action packed film. Hopefully we will be able to achieve this well.
Saturday, 25 October 2008
Photo's I have taken which I will edit for my Perfume Advert
Monday, 20 October 2008
Idea's for own perfume advertisement
On the advert there will be a close up shot of the perfume bottles, one for "him" and one for "her," then just above there will be two hands joined, which again symbolizes a relationship. The actual perfume bottle will be the same for both the men and women's one, accept on the top right hand corner there will be two different signs. One will be a cross symbol for the man, and the other will be a hug symbol for the women's. Then finally, in the bottom right hand corner there will be a label either saying "For Her," or "For Him."
The target audience for this perfume will be for around the ages of 20-30 years, and for both genders. This is because I want the perfume to be at the same time aimed at young, yet sophisticated people. For example the age group that are into serious relationships. It will also be for the "Intermediate managerial, administrative or professional middle class." This is mainly because this perfume will be fairly expensive and of a high brand name. They will also be "Strivers" as they believe in importance when it comes to image, status and holding on to traditional values.
Narrative Structure of Chinatown
For starters, in the beginning of the film, we’re introduced to the main character Gittes who is hired to spy on Hollis Mulwray, the chief engineer of the city’s water department. This is a typical introductory into a thriller film, as we already know the basis of the plot. The mise-en-scene at the beginning of this film is filled with thriller signifiers. We’re introduced to dark intense rooms, which are filled with symbols such as slatted blinds which create shadows, which as we know can be quite deceiving. The darks shadows are also mixed with bright lights which contrast of each other. Also, the character of Gittes is a typical male protagonist, who is quite a flawed hero. He smokes, drinks and is quite sexists towards women. The main female lead at the beginning is Evelyn Mulwray, (Mr Mulwrays wife) who is a character associated with sexuality and danger.
However, as the film progresses, we later discover in one of the films spiralling and twisting narratives that an actress was actually hired to play the part of Evelyn, but as this point we as the audience don’t know why. This is quite an interesting twist in the story, as the plot begins to reveal itself. A sinister of threatening atmosphere occurs when Gittes “runs into” a thug whose security of the water department and ends up getting his nose slashed, and at this point we’re in the middle of the film. Gittes becomes quite an intense character, as you see him lurking behind shadows and spying on people. Another one of the twists is also that Gittes and Evelyn sleep together, which is quite a typical thing to happen in a thriller film. This is because quite often the main lead guy and women often start an in-appropriate relationship, which adds to the intensity of the film. To add the atmosphere, plenty of diagetic sound is played which switched between growing louder and quieter. We also witness uses of vanishing points, for instance uses of zooming shots are used to give the effect of a corridor gradually becoming distant. There’s also feeling of claustrophobia in the film, as Evelyn feels both physically, yet psychologically enclosed with all the lies and pressure.
The climax of the story is when we discover that Katherine is both Evelyn’s daughter and sister, and Mr Mulwray is discovered with salt water in his lungs, even though his body was found in a freshwater reservoir. This shows that the film Chinatown is filled with plenty of twisting narratives. We also as the audience discover all the secrets of the story. Gittes also chooses to help Evelyn and Katherine escape to Mexico, after he finds out that she had an “un-natural” relationship with her father.
The end of the story is very dramatic, as Gittes arranges a hiding place in Chinatown to meet Evelyn and Catherine, although by the time he arrives there, he is greeted by the police who are about to arrest him. “Cross” approaches Katherine trying to claim custody of her, and a typical thriller signifier happens when Evelyn shoots her father in the arm, although as she drives of with Katherine, she is unfortunately shot dead by the police. This contains themes of destruction and corruption, and is a very dramatic way to end a thriller.
Thursday, 16 October 2008
My Own Media Studies Questionnaire
Media Studies Questionnaire
Please tick the following bullet points; you may tick more than one.
1) Occupation:
· Student
· Working
· Other............
2) Aspirations:
· Travelling
· Going to University
· Getting a full time job
3) How many films do you watch a month?
· 0-1
· 2-4
· 5 +
4) What type of films do you prefer to watch?
· American
· British
· Foreign
· Mainstream Hollywood
5) Do you enjoy watching crime/thriller films?
· Yes
· No
· Sometimes
6) How do you find out about new and upcoming films?
· Trailers at the cinema
· Trailers on the TV
· Posters
· Interviews with the cast
· Talk shows
· Radio
· Internet
· Word of mouth
7) Do you pay attention to either magazines or newspapers?
· Yes
· No
8) How often would you say you listen to the radio?
· Daily
· Once or twice a week
· Monthly
· Never
9) What is your favourite type of thrillers?
· Horror Thrillers
· Sci-fi Thrillers
· Crime Thrillers
· Psychological Thrillers
· Spy Thrillers
10) Please state your favourite thriller film.
...............................................................................
Tuesday, 14 October 2008
Layer Cake
The opening credits are in white, which again connote quite a simple, yet colourless, clinical feel. The credits are presented at the bottom corners of the screen, and the title "Layer Cake," appears on a door as it slams. The mise-en-scene while the credits are rolling is of the countryside, and watching an expensive car being driven around the windy roads. The typography is overall small and quite subtle, so you hardly see them turn up. The music in the background is quite up-tempo and pop.
The overall mise-en-scene is a short Montonarge of History, as it goes through right from the beginning while the drug dealers are in prison, to the 60's and present day. Therefore the shots are very fast paced, and moves from scene to scene. It's almost covering a dozen story lines at once.
As the film continues on, there are plenty more thriller signifiers included in the film. For example, in one certain mise-en-scene there's a fan included in the background, with the colours dimmed down. The effect of this is that it almost gives the feel of being in a detectives office. You can also hear the heart of Danielle Craig pounding, showing how scared he is, which increases the intensity. There's also scenes such as black mailing over the phone and plenty of chase scenes. This all adds into the fact that this film is very fast paced editing. The music is also effective, as when something bad is happening, the music tends to grow louder, giving the audience an indication that something is about to happen. Then the music calms down when the situation has reserved itself.
There's also plenty of effective shots involved. This includes vanishing points, shots taken at ground level, tracking shots, over the head shots and extreme close ups. The effect of this is that it makes the film more interesting to watch, as its always moving around and something going on.
However, despite Layer Cake being a good film, the one thing that annoys me is the ending. This is because I don't like the fact that Danielle Craig dies, when the audience are lead to believe he's got away with everything. Although this does serve his character right, as towards the end he becomes very full of himself, therefore he was almost asking to be shot. It's also clever that we're never told his name throughout the film, which is probably a way to increase the intensity and mystery.
The Opening of Sin City
The opening credits are a good use of bold typography, which stands out against the general black and grey mise-en-scene. The colour of all the credits are bright red, which also connotes blood and again, danger. There are also images of drawings being shown on screen while the credits are being rolled in, which most of all in black and white.
The overall general mise-en-scene is of the city, and the rain is very stylized with use of graphics, in fact the whole of that scene is quite edited, and of been most likely shot by green screen. There are bright white city lights, which stand out against the dark colours. The women stands out against the mise-en-scene, and her figure and sexuality is very emphasized by the way they make her red dress stand out.
There are also plenty of special effects used, such as her green eyes which suddenly stand out for a split second. There also fairly slow placed shots, and the music is non-diagetic. There's even use of Monochromatic lightning.
Monday, 6 October 2008
Prada Perfume Advert
For starters, the model used in the advertisement wears a direct mode of address, which engages and captures the readers attention. This means already the perfume is attracting an audience. The close-up-shot of the actual perfume bottle, means you can view it clearly, gaining an idea of what it's like. It's also a close-up shot of the models face, so you can see her facial expression very clearly. The symbolic codes such as the one glove showing is quite a traditional and elegant feature, meaning the perfume itself must be for a sophisticated women, as the bottle is quite a simple design itself.
The brown and black colours connote and convey mystery, yet the advert is quite striking in a simple way as it's not overly complicated. The eye colour of the model are the same colour as the perfume bottle top, making them both stand out. The advertisement is basically telling you that if you buy this perfume, you will become as beautiful and striking as her. The symbolic codes include her clothing, yet all you see is her one glove she is wearing, which matches the whole mise-en-scene of the model and simple black background. The perfume bottle is obviously the main focus of the advert. The type of colours also suggest this is a night time perfume?
The typography is also quite simple and elegant, suggesting the perfume smell is also. The "Prada" logo is instantly recognisable, therefore it's been enlarged against the rest. The models facial expression isn't that friendly, but she manages to look glamorous.
The demographic classification of audience is either B or an A, as again Prada is a very expensive logo, therefore is mainly only affordable to middle of upper class. The perfume is also most probably for working women. Just like the Miss Dior advert, this advert is most likely to appeal to "Aspirers/Social climbers," as the women interested in this perfume is most likely interested into other designer labels such as Louis Vuitton, and this label is within the same market. The social value group is probably "Strivers" as social climbing is probably important to these type of stereotypical women. Also the glove is another sign of traditional values.
Miss Dior Perfume Advert
This advert is presenting the perfume as elegant and sophisticated. It's presented on top of boxes, so it portrays an image of a trophy. This is clearly showing of the perfume. The boxes themselves are beautifully wrapped, and the angle used is a high angle shot, meaning the audiences eye is looking at the perfume from below, making the perfume look grand and important. It's also a nice clear mid-shot, so you can see the mise-en-scene of what looks like a cafe.
The typography is laid out like a ribbon, suggesting this perfume is suitable for a present. The use of colours such as pinks, whites and yellows connote a sense of "girlyness", lightness and elegance. The flowers are also a symbol of this, which gives the advert a very feminine feel. The cup of tea in the photo also suggests this is a day time perfume, and is quite light smelling. It's almost telling you that if you buy this perfume, you will become pretty and sophisticated.
The mise-en-scene is of a little cafe in a pretty street, showing you what type of occasion you would wear the perfume too. The actual bottle is quite simple, with a bow figure around the top, again giving it a sense of femininity. There's no person actually shown in the photo, so its hard to gain an idea of what type of person it's aimed at. However, we do know this is very stereotypically a women's perfume. There isn't a hint of masculinity conveyed.
The demographic classification of audience is either a B or an A, because for starters this is clearly an expensive perfume, therefore middle and upper class can afford this. The typography is also very grand and sophisticated and the opposite of tacky, and the symbols such as the gloves would appeal to a higher market. Therefore this perfume is obviously aimed at "Aspires/Social climbers." This is because you can tell the sort of people to buy this perfume is interested in social climbing and high tech images. Louis Vuitton have also targeted this audience, and "Miss Dior" appeals to the same market. The social value group would most likely be "Strivers," as image is obviously important to the type of women who would buy this, yet at the same time the ribbon is a symbol of traditional values.
Sunday, 28 September 2008
Comparison of the 1953 and 2005 Versions of "War of the Worlds."
The way the alien is revealed in both films, are very different in terms of angle shots and atmosphere. For example, in Spielberg’s version of “War of the Worlds” there’s a huge build up with lightening storms, before any actual sightings of the alien. This is in contrast to the 1953 version of the film, when almost straight away you see a long shot of the alien crash into the rural setting. When the alien first appears in the 2005 version of the film, Spielberg has hundreds of people gathering around the open hole in the ground, while using a nice overshot of everyone’s heads. Suspense is created, by rapidly tracking the splitting road. As soon as the craft actually rises, immediately panic is among everyone, with Spielberg using plenty of over-shoulder and POV-shots, as a way of throwing the audience into the action themselves. There are zooming close-ups of Rays face, stating the shock that he is feeling and how vulnerable he must be, and uses helicopter shots to show how the big and “transformer like” the craft is in comparison with New York City. The tripods make sinister foghorn sounds to rally its comrades. This connotes that the foghorn is a way of communicating with each other, which is actually what animals also do, especially as a call for help.
However Pal uses a completely different approach, as the actual mise-en-scene is very dark and dreary, with only a few people actually present when the craft reveals itself. Before this happens, there are no signs of people panicking; in fact, they are looking at the possible commercial value of it. The build up is more slow and comical. When the alien does emerge, Pal uses a close-shot of the blinking eye, as it rises up almost like a sinister plant. The camera positions itself behind the crafts neck, using a high-angle-over-shoulder-shot, making the victims seem small and helpless. There are long shots of red smoke and the first sign of destruction as there’s a blast of heat-ray, much to the victim’s surprise. There aren’t any non-diegetic sounds; instead Pal wants the audience to focus purely on the sounds which the craft makes itself, which emphasises the use of sci-fi iconography. When the alien craft is also the first shown, it makes an electronic beeping sound, which connotes a sort of radar examining the area for hostiles.
Spielberg continues to create suspense very cleverly, as he uses the reflections from car windows to almost trick the audience, and Rapid cutting is used to create fear and panic among the victims. There are spectacular long shots of the alien all the way throughout the film, making the craft seem massive and over powering. However the pace of Pal’s version of the film is much slower and panic is only really emerged after the vaporisation of human beings.
Pal’s version of the film is also very Stereotypical, as the all the way throughout the film, the woman is portrayed as a typical 50’s subservient woman i.e. “fetching the tea” and looking after the men. She is also shown which was again typical of the 50’s as a screaming, vulnerable heroine. However, this aspect has been cut completely from the 2005 version of “War of the World’s,” as any female audience watching the film would be insulted by such stereotyping. This proves how attitudes to how women are viewed since the older version of the film.
Film companies today are under great pressure to make huge profits, so it is essential for the ultimate success of the film to cast big names. (Star Theory) Tom Cruise, although portrayed as a husband with a failed marriage his wholesome American appearance still shows him to be a stereotypical caring and ultimately heroic father. In the 1953 version, Gene Barry was not a father but more of a sex symbol to encourage the female audience. Interestingly, the main difference between the two films is that the heroine in the later version is not an adult, but a little girl. (Dakota Fanning)
50 years on in Spielberg’s film there is no longer a threat from communism. (Pal suggests the red eye of the 1953 alien connotes the under lying fear of most Americans of the USSR). However is Spielberg’s alien invasion suggestive of America’s and the worlds new under lying fear of Muslim extremism?
The Grudge
Thursday, 25 September 2008
My First Blog Entry
However, my favourite genres of films are still "Rom-Com" as they always make me feel happy and not think about any problems. I also find them light hearted. This is why I prefer them to thrillers. But before, I never really distinguished the difference between horrors and thrillers, where-as now I realise horror films are gorier, where-as thrillers are there to create suspense. For example, the extras such as shadows, staircases and night time scenes complete the thriller genre.
Therefore, so far I'm really enjoying looking at this topic in Media Studies, and I look forward to studying even more types of films, and going into them in more detail. Although I'm concerned at the fact from now on ill never be able to enjoy a film without analysing it! I now find myself looking at the stereotypes, genre, mise-en-scene and symbolic codes.
A the moment, there isn’t an area which I'm finding difficult in Media Studies, apart from trying to remember to write down notes during films, as before I'm used to just watching the films for enjoyment. However, in the future I'm going to try and learn to combine the both!