Photo's I have taken which I will edit for my Perfume Advert

This photo shows two hands joining, which will be my image signifying love and a relationship. This will also relate back to the film "The Notebook," as that is also about love. Obviously I will edit the photo, but this is just a basic close-up shot.

Originally, this photo was just meant to show of buildings of a city landscape, but I decided to use the shot of the tree in front, to almost make the cathedral behind look blurry, so the tree stands out. The tree and buildings almost look like like an image from a city such as Paris or Italy, so again it adds to the romance theme.

The photo of the perfume bottle is my CKIN2U bottle. I will edit out the name in the photo to "Simplicity," the name of my perfume. But this is a basic close-up.

Idea's for own perfume advertisement

Overall, my own perfume advertisement will include a general Mise-en-scene with a city scape at the top half of the advertisement, and rain which is a symbol of love. The rain is also a reference to the famous love scene in the recent film "The Notebook." Therefore this is suggesting that the perfume is based around the general idea of love.
On the advert there will be a close up shot of the perfume bottles, one for "him" and one for "her," then just above there will be two hands joined, which again symbolizes a relationship. The actual perfume bottle will be the same for both the men and women's one, accept on the top right hand corner there will be two different signs. One will be a cross symbol for the man, and the other will be a hug symbol for the women's. Then finally, in the bottom right hand corner there will be a label either saying "For Her," or "For Him."
The target audience for this perfume will be for around the ages of 20-30 years, and for both genders. This is because I want the perfume to be at the same time aimed at young, yet sophisticated people. For example the age group that are into serious relationships. It will also be for the "Intermediate managerial, administrative or professional middle class." This is mainly because this perfume will be fairly expensive and of a high brand name. They will also be "Strivers" as they believe in importance when it comes to image, status and holding on to traditional values.

Prada Perfume Advert

This perfume advertisement didn't shock or surprise me at all, as this is very stereotypical in it's genre of a designer perfume.
For starters, the model used in the advertisement wears a direct mode of address, which engages and captures the readers attention. This means already the perfume is attracting an audience. The close-up-shot of the actual perfume bottle, means you can view it clearly, gaining an idea of what it's like. It's also a close-up shot of the models face, so you can see her facial expression very clearly. The symbolic codes such as the one glove showing is quite a traditional and elegant feature, meaning the perfume itself must be for a sophisticated women, as the bottle is quite a simple design itself.
The brown and black colours connote and convey mystery, yet the advert is quite striking in a simple way as it's not overly complicated. The eye colour of the model are the same colour as the perfume bottle top, making them both stand out. The advertisement is basically telling you that if you buy this perfume, you will become as beautiful and striking as her. The symbolic codes include her clothing, yet all you see is her one glove she is wearing, which matches the whole mise-en-scene of the model and simple black background. The perfume bottle is obviously the main focus of the advert. The type of colours also suggest this is a night time perfume?
The typography is also quite simple and elegant, suggesting the perfume smell is also. The "Prada" logo is instantly recognisable, therefore it's been enlarged against the rest. The models facial expression isn't that friendly, but she manages to look glamorous.
The demographic classification of audience is either B or an A, as again Prada is a very expensive logo, therefore is mainly only affordable to middle of upper class. The perfume is also most probably for working women. Just like the Miss Dior advert, this advert is most likely to appeal to "Aspirers/Social climbers," as the women interested in this perfume is most likely interested into other designer labels such as Louis Vuitton, and this label is within the same market. The social value group is probably "Strivers" as social climbing is probably important to these type of stereotypical women. Also the glove is another sign of traditional values.

Miss Dior Perfume Advert

I found this advertisement in one of my magazines, and firstly I have to comment on how un-usual it is compared to other adverts I've seen. This most likely because there isn't actually a person featured, it's just the perfume showing of it's elegance. Therefore meaning you don't get a clear idea straight away on who the target audience is aimed at.
This advert is presenting the perfume as elegant and sophisticated. It's presented on top of boxes, so it portrays an image of a trophy. This is clearly showing of the perfume. The boxes themselves are beautifully wrapped, and the angle used is a high angle shot, meaning the audiences eye is looking at the perfume from below, making the perfume look grand and important. It's also a nice clear mid-shot, so you can see the mise-en-scene of what looks like a cafe.
The typography is laid out like a ribbon, suggesting this perfume is suitable for a present. The use of colours such as pinks, whites and yellows connote a sense of "girlyness", lightness and elegance. The flowers are also a symbol of this, which gives the advert a very feminine feel. The cup of tea in the photo also suggests this is a day time perfume, and is quite light smelling. It's almost telling you that if you buy this perfume, you will become pretty and sophisticated.
The mise-en-scene is of a little cafe in a pretty street, showing you what type of occasion you would wear the perfume too. The actual bottle is quite simple, with a bow figure around the top, again giving it a sense of femininity. There's no person actually shown in the photo, so its hard to gain an idea of what type of person it's aimed at. However, we do know this is very stereotypically a women's perfume. There isn't a hint of masculinity conveyed.
The demographic classification of audience is either a B or an A, because for starters this is clearly an expensive perfume, therefore middle and upper class can afford this. The typography is also very grand and sophisticated and the opposite of tacky, and the symbols such as the gloves would appeal to a higher market. Therefore this perfume is obviously aimed at "Aspires/Social climbers." This is because you can tell the sort of people to buy this perfume is interested in social climbing and high tech images. Louis Vuitton have also targeted this audience, and "Miss Dior" appeals to the same market. The social value group would most likely be "Strivers," as image is obviously important to the type of women who would buy this, yet at the same time the ribbon is a symbol of traditional values.