Overall, my own perfume advertisement will include a general Mise-en-scene with a city scape at the top half of the advertisement, and rain which is a symbol of love. The rain is also a reference to the famous love scene in the recent film "The Notebook." Therefore this is suggesting that the perfume is based around the general idea of love.
On the advert there will be a close up shot of the perfume bottles, one for "him" and one for "her," then just above there will be two hands joined, which again symbolizes a relationship. The actual perfume bottle will be the same for both the men and women's one, accept on the top right hand corner there will be two different signs. One will be a cross symbol for the man, and the other will be a hug symbol for the women's. Then finally, in the bottom right hand corner there will be a label either saying "For Her," or "For Him."
The target audience for this perfume will be for around the ages of 20-30 years, and for both genders. This is because I want the perfume to be at the same time aimed at young, yet sophisticated people. For example the age group that are into serious relationships. It will also be for the "Intermediate managerial, administrative or professional middle class." This is mainly because this perfume will be fairly expensive and of a high brand name. They will also be "Strivers" as they believe in importance when it comes to image, status and holding on to traditional values.
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1 comment:
Well done. You are thinking clearly about target audience and how your advertisement will be constructed to target this group. What is the audience for Notebook? mw
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