Prada Perfume Advert

This perfume advertisement didn't shock or surprise me at all, as this is very stereotypical in it's genre of a designer perfume.
For starters, the model used in the advertisement wears a direct mode of address, which engages and captures the readers attention. This means already the perfume is attracting an audience. The close-up-shot of the actual perfume bottle, means you can view it clearly, gaining an idea of what it's like. It's also a close-up shot of the models face, so you can see her facial expression very clearly. The symbolic codes such as the one glove showing is quite a traditional and elegant feature, meaning the perfume itself must be for a sophisticated women, as the bottle is quite a simple design itself.
The brown and black colours connote and convey mystery, yet the advert is quite striking in a simple way as it's not overly complicated. The eye colour of the model are the same colour as the perfume bottle top, making them both stand out. The advertisement is basically telling you that if you buy this perfume, you will become as beautiful and striking as her. The symbolic codes include her clothing, yet all you see is her one glove she is wearing, which matches the whole mise-en-scene of the model and simple black background. The perfume bottle is obviously the main focus of the advert. The type of colours also suggest this is a night time perfume?
The typography is also quite simple and elegant, suggesting the perfume smell is also. The "Prada" logo is instantly recognisable, therefore it's been enlarged against the rest. The models facial expression isn't that friendly, but she manages to look glamorous.
The demographic classification of audience is either B or an A, as again Prada is a very expensive logo, therefore is mainly only affordable to middle of upper class. The perfume is also most probably for working women. Just like the Miss Dior advert, this advert is most likely to appeal to "Aspirers/Social climbers," as the women interested in this perfume is most likely interested into other designer labels such as Louis Vuitton, and this label is within the same market. The social value group is probably "Strivers" as social climbing is probably important to these type of stereotypical women. Also the glove is another sign of traditional values.